Announcing Barry Schwartz as Keynote Speaker at #GSL16
Barry Schwartz on the Paradox of Choice
Keynote Speaker at Guided Selling Live! 2016
Professor at Swarthmore College
We are excited to announce that Barry Schwartz will be joining us at Guided Selling Live! 2016 as keynote speaker.
Best known for his bestselling book “The Paradox of Choice: Why More is Less,” Barry Schwartz will deliver the keynote of the conference. Schwartz is a professor of psychology at Swarthmore College, and has written 10 books and over 100 articles for professional journals.
At Guided Selling Live, Barry Schwartz will explain why a great abundance of choice is making people miserable and what businesses need to do to overcome this obstacle to converting shoppers into loyal customers.
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