DNA Oy – Telco Customer Experience Leader at GSL16

We’re happy to announce another addition to the diverse speaker lineup at Guided Selling Live! 2016: DNA Oy

The field of telecommunications is changing rapidly and telecom companies need to be on top of their game to maintain competitive advantage in today’s market.

DNA Oy is one of Finland’s leading telecommunication groups offering diverse telecommunication services to consumers, facilitating communication, security and entertainment. For companies, DNA provides easily deployable and secure high-quality communications and network services. The company aims to help customers boost their productivity and succeed with ICT services.

DNA’s rigorous efforts to improve the customer experience led to the company again topping every corporate service category of the EPSI Rating customer satisfaction survey, and reaching the highest customer satisfaction score for mobile broadband in the consumer segment. Seeing that the market has become increasingly terminal-driven, DNA places special emphasis on the importance of distribution through DNA Stores, the backbone of DNA’s sales, as well as the DNA online store. The company┬áhas the most extensive operator store network in Finland: close to 80 stores in more than 40 locations.

Hear from Esamatti Vuolle, Commerce and Customer Experience Expert at DNA Oy. Esamatti will speak about the motivation and benefits of integrating Guided Selling solutions in the DNA stores to help DNA sales associates share great, knowledgeable advice and guide shoppers to the best solution for them.

How DNA is Redefining Customer Experience in the Telco industry