Newell Brands @ GSL16 – Enhancing the in-store brand experience

Christy Westfall
Manager of Global E-Commerce User Experience, Newell Brands
Transforming the In-Store Brand Experience with Guided Selling

We’re now only three months away from Guided Selling Live! 2016 and busy adding new interesting topics and speakers to our roster.
The 2016 Guided Selling Live! conference agenda is designed to provide you with the strategies, insights and practical tips you’ll need to leverage Guided Selling to improve your business.

Today, we are very pleased to announce that Christy Westfall, Manager of Global E-Commerce User Experience at Newell Brands will speak about Transforming the In-Store Brand Experience at GSL16.
There is no doubt: Digital transformation is now firmly on the agenda of most businesses. Brands, as well as retailers, cannot afford to ignore this evolution in customer service. The use of digital technology across channels plays a vital role in providing customers with more convenient, personalized and customer-oriented experiences.

According to the recent Digital Transformation Study by Forrester Consulting and Accenture, 58% of businesses today look to digital to help them sell profitably.

In her talk, Christy will delve into exclusive best practices and important lessons learned during the integration of Guided Selling solutions at different retail locations such as Lowe’s and Macy’s.
Fortune 500 company, Newell Rubbermaid, is the composition of leading brands in housewares, home furnishings, baby products and office products that is best known for Rubbermaid plastic storage containers, Sharpie pens, LEVOLOR home décor, Calphalon cookware and much more. Discover how their company leverages Guided Selling to enhance shoppers’ digital store experience and which key ingredients you need to roll-out interactive customer service solutions successfully.

Speaker Profile

See how Newell Rubbermaid’s Calphalon POS advisors are integrated at Macy’s:


And by clicking on the images below, you can try out the Newell Rubbermaid’s LEVOLOR and Calphalon product advisors that are currently installed as in-store kiosk solutions.

LEVOLOR Blinds and Shades Advisor

Calphalon Cookware Advisor


Looking to join us in New York for the Guided Selling Live! 2016 Conference? Purchase your tickets here: Get Tickets