The Paradox of Choice

Consumer Psychology
Customer Experience
Guided Selling

The Paradox of Choice

In his keynote at Guided Selling Live! 2016, Barry Schwartz explores the effects of too much choice.

Organizations and businesses representing industries as diverse as healthcare, personal finance, travel and leisure, restaurants, supermarkets, consumer electronics, office supplies, software development, and e­-commerce, advertising, arts and entertainment, cable television, home building, and the military will receive insights into consumer behavior and valuable advice on how to overcome the problems associated with “too much choice” to assist their customers in the process of making a decision.