Barry Schwartz Psychologist | TED Speaker | The Paradox of Choice

Barry Schwartz

Monarch Rooftop

The Paradox of Choice

Consumer Psychology
Customer Experience
Guided Selling

Barry Schwartz is a professor of psychology at Swarthmore College, in Pennsylvania. He studies the link between economics and psychology, offering startling insights into modern life.

In 2005, Barry published the highly influential “The Paradox of Choice: Why More Is Less”. The message of the book is that too many choices and the overwhelming amount of options out there can paralyze people into inaction and cause them to be dissatisfied with even good decisions. It was named one of the top business books of the year by both Business Week and Forbes Magazine, and has been translated into fourteen languages.

“Whether choosing a health-care plan, choosing a college class or even buying a pair of jeans, Schwartz shows that a bewildering array of choices floods our exhausted brains, ultimately restricting instead of freeing us.”— Publisher’s Weekly

Eleven years have passed since the publication of The Paradox of Choice and the proliferation of choice has only accelerated with the rise of the Internet and Social media. The “choice problem” is relevant in every corner of modern society.

His TED talk on this subject has been viewed over 8 million times (and counting).

Barry Schwartz has published articles on various topics in The New York Times, The New York Times Magazine, the Chronicle of Higher Education, Parade Magazine, USA Today, Advertising Age, Slate, Scientific American, The New Republic, Newsday, the AARP Bulletin, the Harvard Business Review, and the Guardian. He has appeared on dozens of radio shows, including NPR’s Morning Edition, and has been interviewed on Anderson Cooper 360 (CNN), the Lehrer News Hour (PBS), and CBS Sunday Morning.