Esamatti Vuolle Commerce and Customer Experience Expert, DNA Oy | How DNA is Redefining Customer Experience in the Telco Industry

Esamatti Vuolle

Monarch Rooftop

How DNA is Redefining Customer Experience in the Telco Industry

Customer Experience
Guided Selling
Omnichannel
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Esamatti Vuolle, full stack Commerce and Customer Experience Expert at DNA Oy, is a business and marketing-oriented geek with an impressive understanding of real world business and technology. He’s always keeping himself a few step ahead of everyone else regarding new trends, services and technologies.

In 2015, DNA Oy, one of Finland’s leading telecommunication groups, had 26 percent of Finland’s mobile subscribers and 36 percent of the cable and Internet-based TV market (Bloomberg), making it Finland’s largest cable operator and the leading pay TV provider in both the cable and terrestrial networks. The company is growing significantly, which can also be attributed to their attitude towards the DNA customers: The customer comes first.

“We want to make our customer’s lives more inspiring, productive and entertaining.”

At Guided Selling Live! 2016, Esamatti will share how integrating Guided Selling at DNA’s stores generated benefits for both DNA and the DNA customers.