Janet Estes Director of eMerchandising, West Marine | Delivering Need-based Customer Experiences

Janet Estes

Monarch Rooftop

Guided Selling to Deliver Personalized Customer Experiences | West Marine

Customer Experience
Guided Selling

Founded in 1968 by a sailor, West Marine, Inc. is the largest omni-channel specialty retailer exclusively offering boating gear, apparel and footwear and other waterlife-related products to anyone who enjoys recreational time on or around the water.

With over 260 stores located in 38 states, Puerto Rico and Canada and an eCommerce website reaching domestic and international customers, West Marine is the leading waterlife outfitter for cruisers, sailors, anglers, paddle sports enthusiasts and industry service providers. West Marine has everything you need for your life on the water.

Throughout the years, West Marine has continued to rely on outstanding customer service, selection and quality as its anchor and that’s been the secret of its success.

We are committed to providing the best possible Customer experience, so that each and every Customer regards us as an outstanding company and rewards us with their business.

Today, West Marine leverages Guided Selling solutions to offer guidance and advice to customers in categories such as Stand-Up Paddleboards, VHF Radios, and Kayaks